Gatorade, What's your formula? The launch campaign is starred by different people who tell their training formulas, as an invitation to choose the best option for each of them: Gatorade Original or Gatorade Without Sugar.
For this campaign, the gestuality of the calligraphy developed by YaniGuille&Co. breaks with the stability of the compositions, and accentuates the urban dialogue proposed by the photographic direction.

It all begins with an idea. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

It all begins with an idea. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.